u meet somebody for the first time. The handle tells us, ‘I’m here to connect with you, to be part of you.’ It’s very powerful for Jonathan to have that signature—an introduction of the object to the person, from the moment you open the box.” Indeed, it’s Ive’s ability to deliver that initial rush of connectedness that makes him such a master of “surprise and delight,” a dictum of product design that says simply offering the best, most effective traditional features isn’t enough; that to win our hearts and minds, a product must charm us with clever, ingenious feature (via Top 10 Apple Influencers of 2009 | Mac|Life)
